FALL 2010 Boy Meets Girl® photo shoot: Do the Hustle
Opportunity is all around us… what’s that you say? Come again? Aren’t we knee-deep in a recession? No, the economic meltdown hasn’t short-circuited Boy Meets Girl® founder Stacy M. Igel’s senses. In fact, it has fine tuned them. Ms. Igel, admittedly, is a glass half full kind of girl. That said, she knows an opportunity when she sees one. In fact, Boy Meets Girl® has grown in leaps and bounds over the past 18 months primarily because Ms. Igel continues to hustle where others have given up. Hey, nobody ever said dream-chasing was easy. But that’s exactly what makes it so sweet when you finally catch up to them.
Boy Meets Girl’s Fall 2010 collection is inspired by all the hustlers out there. The midnight-oil burners, the day seizers, the risk-takers and the indefatigables. The collection of novelty fleece and french terry sweats, detailed sweaters, chic graphic organic tees, day to night tops and edgy dresses is the result of some serious hours spent sketching, designing and sourcing the best Boy Meets Girl® collection yet.
Even the models(Angelique, Catherine, Erica, Katerina) in our Fall 2010 campaign, shooting at Mount Airy Casino, are proven hustlers – they were chosen from an open online casting (www.exploremodeling.com) featuring over 1,000 applicants who not only had to look the part, but also had to prove to Ms. Igel that they had the “hustler mojo”.
