BOY MEETS GIRL® x Sloomoo x StickerBeans: Photographer Dylan Igel
This February, we kicked off a milestone moment for BOY MEETS GIRL®. As our brand celebrates its 25th anniversary, founder Stacy Igel is honoring the occasion with a collaboration that brings together three brands built on creativity and self-expression: BOY MEETS GIRL®, Sloomoo Institute, and Stickerbeans.
The limited-edition collaboration is more than just a product drop — it’s a celebration of community, imagination, and a full-circle friendship years in the making.
Coming together with longtime friend and Sloomoo Institute co-founder Karen Robinovitz, Igel created a collection that merges fashion, play, and collectible design through a special Stickerbeans assortment inspired by the iconic BOY MEETS GIRL® x Sloomoo universe. The partnership reflects the shared spirit between the brands: encouraging creativity, emotional expression, and fun.
For Igel, the collaboration carries deep personal meaning. She and Robinovitz first met more than 20 years ago, long before Sloomoo existed, when Robinovitz was one of the first journalists to champion Igel’s work. Now, decades later, the two friends are collaborating inside one of the most creatively immersive spaces imaginable.
“This collaboration is deeply personal,” Igel shares. “Karen and I met over 20 years ago, long before Sloomoo existed, when she was one of the first editors to champion my work. To come together now — celebrating BOY MEETS GIRL’s 25th anniversary inside a space built entirely around creativity, emotion, and connection — feels full circle. This moment is about joy, community, and giving kids the chance to express themselves freely again.”
The campaign itself adds another layer of meaning. Photographed inside Sloomoo Institute’s colorful, sensory-filled space, the shoot was captured by Igel’s 11-year-old son, Dylan. Having grown up around his mother’s brand and creative process, Dylan has been part of many campaigns behind the scenes over the years. This time, however, he stepped fully into the role of photographer.
With more than 30 of his classmates participating in the shoot, the campaign became a true celebration of youth, creativity, and collaboration. Watching Dylan approach the shoot with maturity and focus was a proud moment for Igel — and a reminder of the power of encouraging kids to step into their creativity.
The story behind the collaboration is already generating excitement. Earnshaw’s Kids captured exclusive behind-the-scenes moments from the campaign shoot, with a full feature on the collaboration and creative process coming soon.
At its core, the BOY MEETS GIRL® x Sloomoo Institute x Stickerbeans collaboration celebrates what has always been at the heart of the brand: connection, creativity, and community. Twenty-five years in, BOY MEETS GIRL® continues to evolve while staying true to the spirit that started it all — empowering people of all ages to express themselves freely.
The collection is officially live and available to shop now on Sloomoo's site.
