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This back-to-school season, BOY MEETS GIRL® is celebrating Strawberry Shortcake's 45th anniversary with an exciting and meaningful collaboration. BOY MEETS GIRL® x Strawberry Shortcake is releasing (on 09/13/24) a 13-piece back-to-school collection that features a mash-up of both brands’ logos within BOY MEETS GIRL®'s signature unisex styles, including hoodies, crew sweatshirts, tees, totes, and notebooks. For the first time, BOY MEETS GIRL® and Strawberry Shortcake are introducing a limited-edition eco-adaptive upcycled denim vest with magnetic faux leather sleeves, reflecting a commitment to inclusivity and sustainable fashion. 

“Over the past twenty + years, BOY MEETS GIRL® has been a brand that shares stories and brings people together while giving back to communities,” said Stacy Igel, Founder of BOY MEETS GIRL®. “We have always said ‘confidence and courage never go out of style’. Introducing an adaptive piece of clothing to our collection was important to carry our message even further to those with a disability.”

Owned by WildBrain, a global leader in kids’ and family entertainment, Strawberry Shortcake is one of the world’s most-adored brands. Since her creation in 1973, with the release of a simple Valentine’s Day greeting card, Strawberry Shortcake has grown and evolved with new content, toys, consumer products, and experiences for generations of fans.