BOY MEETS GIRL® has always been at the forefront of impact fashion and using its label to support global issues. Founder and Creative Director, Stacy Igel, uses her platform to collaborate with activists and organizations across the social good sector, and Cool Effect aligns with BOY MEETS GIRL®’s desire to save the planet in an actionable and approachable way.
Cool Effect is a San Francisco Bay Area 501(c)(3) non-profit that allows individuals, business and organizations to create a tangible impact on climate change through a digital platform, providing consistent funding to the highest-quality carbon reducing projects around the world.
Together, we are continuing to say that Earth Day is EVERY DAY! A percentage of the proceeds from this t-shirt is donated back to Cool Effect.
Learn more about the four activists we featured on this blog post here.