BOY MEETS GIRL® x CARE BEARS™ for SAKS: Holiday Launch!
BOY MEETS GIRL® x CARE BEARS™ for SAKS launched this weekend with a kick-off event on the 9th Floor at the Fifth Avenue location. Alysia Reiner, Emily Bergl, Denise Bidot, Sophie Elgort, and many more celebrated the launch with live Care Bears, surprise activations, and a meet & greet with our Founder + Creative Director Stacy Igel.
The campaign for the collaboration, shot by Sophie Elgort, included an adorable selection of models - from Serena Altschul's (Correspondent Sunday Morning at CBS) daughter Vivian, Sade Strehlke's (Health & Wellness Director at Refinery29) son Harrison, Stacy Igel's (Founder & Creative Director of BOY MEETS GIRL®) son Dylan, & Sophie Elgort's (Photographer) daughter Stella, and more. See the squad below!