ROOTS X BOY MEETS GIRL® LAUNCHES AT NEW YORK FASHION WEEK
FEATURED AT KLARNA STYLE360
SPECIAL GUEST PERFORMANCE BY CHLOE FLOWER
FEBRUARY 12th, 2020
#ROOTS x #BOYMEETSGIRL
INSPIRATION & BACKGROUND
IMAGINE being in a circle next to people from different backgrounds, who have different passions, and different world views. Then, imagine for that one moment you come together as a COMMUNITY, celebrating FREEDOM, and living with INTEGRITY. You feel me? If you do, then you have arrived. That MOMENT is RIGHT NOW, RIGHT HERE! We might not see eye to eye all the time, but we can come together and celebrate, and maybe even teach each other something new. I challenge you. Thank you for celebrating this very special show with me for ROOTS x BOY MEETS GIRL® today. I am grateful for each and every one of you. Now close your eyes, and then open them, and right before your eyes – watch the magic with pianist & activist Chloe Flower, hip-hop dancers, and the models featuring @roots x @boymeetsgirlusa. I do hope you will remember this moment of all of us together celebrating NYFW!
- Stacy Igel
Women wearing: Roots x BOY MEETS GIRL ® United Crop Elastic Waistband Sweatshirt & BOY MEETS GIRL ® Classic Sweats
Men wearing: Roots x BOY MEETS GIRL ® Unisex Together T-Shirt & BOY MEETS GIRL ® Classic Sweats
LOOK 1:Roots x BOY MEETS GIRL® Integrity Cropped Hoodie in Black; RootsVintage Leather Jacket; Roots Original Boyfriend Sweatpant; Roots Nordic Winter Boot
LOOK 2: Roots x BOY MEETS GIRL® Unisex Connected T-Shirt & Community Sweatskirt; Roots Journey Rain Jacket; Roots Tuff Boot
LOOK 3: Roots x BOY MEETS GIRL® Unisex Together T-Shirt; Roots Awards Jacket; Roots Leather Fanny Pack; Roots Original Sweatpant; Roots Gibson Chukka Boot
LOOK 4: Roots x BOY MEETS GIRL® Relaxed Fit Wide Neck Integrity Tee in Black & Together Legging; Roots Moto Jacket; Roots Luna Belt Bag; Roots Parkdale Sneaker
LOOK 5: Roots x BOY MEETS GIRL® United Flocked Unisex Tee; Roots Awards Jacket; Roots City Pant; Roots Small Banff Bag; Roots Parkdale Sneaker
LOOK 6: Roots x BOY MEETS GIRL® Relaxed Fit Wide Neck Integrity Tee in Black & CFI Zip Up Hoodie; Roots Original Slim Cuff Sweatpant; Roots Small Emily Belt Bag; Roots Robermory Chelsea Boot
LOOK 7: Roots x BOY MEETS GIRL® Relaxed Fit Wide Neck Integrity Tee in Pink & Freedom Sweatpant; Roots Awards Jacket; Roots City Chelsea Bag; Roots Tuff Boot
LOOK 9: Roots x BOY MEETS GIRL® United Crop Elastic Waistband Sweatshirt & Freedom Sweatpant; Roots City Raiders Pack; Roots Annex Sneaker
LOOK 10: Roots x BOY MEETS GIRL® Integrity Crop Hoodie in Salt & Pepper & Freedom Sweatpant; Roots Vintage Award Jacket; Roots City Chelsea Pack; Roots Parkdale Sneaker
LOOK 11: Roots x BOY MEETS GIRL® Kids Relaxed Fit Wide Neck CFI Tee in Pink & Kids Together Legging; Roots Alex-Ann Mini Backpack
LOOK 12: Roots x BOY MEETS GIRL ® Kids United Flocked Unisex Tee & United Fanny Pack; Roots Kids Journey Hybrid Jacket; Roots Boys Slim Cuff Cargo Sweatpant
YOU CAN SHOP THE COLLECTION TODAY ONLINE HERE - SIGN-UP FOR KLARNA TO PAY IN JUST FOUR EASY INSTALLMENTS.
ABOUT BOY MEETS GIRL®
BOY MEETS GIRL® (BMG) is a purposeful, edgy, and young contemporary athleisure brand worn by celebrities such as Rosario Dawson, Mindy Kaling, Nina Dobrev, and Kendall Jenner. Created in 2001 by Fashion Designer and Creative Director, Stacy Igel’s love of music and the NYC art scene, the BOY MEETS GIRL® brand’s iconic boy and girl silhouette logo has been featured in publications including InStyle, Teen Vogue, Allure, Seventeen, Women’s Wear Daily, BOF and The New York Times, among others.
BOY MEETS GIRL® continuously connects music and art to fashion, with fashion show performances from artists such as Justine Skye, Wyclef Jean, Natasha Bedingfield, and more. The brand has been giving back since inception after 9/11, with continuous limited-edition collections that give back to organizations such as the Young Survival Coalition, BullyBust, Planned Parenthood, Human Rights Watch, and more. BOY MEETS GIRL® seeks to further the message that confidence and courage are trends that never go out of style.
Established in 1973, Roots is a premium outdoor-lifestyle brand. We unite the best of cabin and city through unmistakable style built with uncompromising comfort and quality. We offer a broad range of products that embody a comfortable cabin-meets-city style including women’s and men’s apparel, leather goods, footwear, accessories, and kids, toddler and baby apparel. Starting from a little cabin in Algonquin Park, Canada, Roots has grown to become a global brand. As at November 2, 2019, we had 115 corporate-retail stores in Canada, seven corporate-retail stores in the United States, 114 partner-operated stores in Taiwan, 35 partner-operated stores in China, one partner-operated store in Hong Kong and a global eCommerce platform, roots.com. Roots Corporation is a Canadian corporation doing business as “Roots” and “Roots Canada”.
ABOUT CHLOE FLOWER
On a mission to make classical music more accessible to the masses, CHLOE FLOWER brings her vision to life through high energy, high fashion and boundless talent. It’s a combination that sent shockwaves across the web after the pianist’s electrifying performance alongside
Cardi B at the 2019 GRAMMY Awards, exploding on social media and garnering unanimous critical acclaim from Complex, ELLE, EntertainmentWeekly, FADER, Harper’s BAZAAR, Pitchfork, TIME, Wall Street Journal and more. Since signing to Sony Music Masterworks in the wake of her breakout moment, Chloe released her debut original single “Get What U Get” in May, premiering the track with her first-ever solo TV performance that same day on the TODAY Show. “Get What U Get” debuted at the top of iTunes’ Classical Chart, holding the No. 1 spot that same day, with its accompanying music video also notching a top spot on iTunes’ Classical music video chart and reaching the top 10 on iTunes’ overall music video charts. As visually creative as she is musically, Chloe followed up “Get What U Get” with her second original single “No Limit,” released alongside a new original music video that showcases the pianist’s signature high-energy performance style and fierce attitude. Apart from a long list of collaborations alongside industry heavyweights Babyface, Céline Dion, Nas, Swizz Beatz, 2 Chainz, Mike WiLL Made-It, Questlove and more, Chloe remains a cultural force in her own right, working to combat human trafficking with the United Nations as a UNODC Artist Ambassador and supporting music education globally as Music Education Ambassador for the Liberace Foundation.
ABOUT DJ HESTA PRYNN
Combining a distinctive street style with an encyclopedic knowledge of music, former Northern State MC Hesta Prynn takes full responsibility for bringing the party. It makes sense with a pedigree this undeniable. This is the girl who Questlove lauded to the New York Times, who's recorded with the likes of Cypress Hill and Beastie Boys and DJ’ed a party for Lena Dunham entirely on vinyl.
When not curating mixes for Fashion Week, ghostwriting hit songs or scoring Super Bowl commercials, Hesta Prynn is performing internationally alongside artists including Jay-Z, Vampire Weekend and can regularly be found in the pages of New York Magazine, Nylon, Paper Magazine, Vanity Fair and Page Six.
ABOUT THE CHOREOGRAPHER/DANCER
Nycole Altchiler is a New York native whose enthusiasm for dance and choreography started at a very young age. She began her professional dance career at the age of 19 and has been grateful for where it has taken her. Whether it’s performing in front of live audiences ranging from a few hundred to over 20,000 people, she feels the most at peace when she is performing. Some of her performance experience includes, The Latin Grammy Awards, The Today Show, Wendy Williams, Good Morning America, Dick Clark’s Rockin’ New Years Eve, TRL on MTV, ESPN, as well as local and international tours throughout the U.S and Latin America. She currently lives in Los Angeles, and is represented on both coasts by McDonald Selznick Associates. Some highlights of Nycole's career have been dancing for Jennifer Lopez, Camila Cabello, Coca Cola, JBalvin, Phish, Chyno Miranda, DJ Khaled, Yandel, Omi, and Liza Minelli, to name a few. Nycole’s mantra is that “life begins at the end of your comfort zone.”
Keiper Gannon is a professional dancer and aspiring teacher/choreographer from New York. He has been working professionally in the city for a few years and continues to push his creativity and passion for his art. Dance has been a form of expression for Keiper, which he uses as a way to inspire others to follow their dreams and passions. Keiper has worked alongside many brands and artists such as MTV, Golden Goose, Swarovski, Lil Wayne x American Eagle, HoodCelebrityy and more!
Joshwas in Queens raised in Long Island. Josh’s love of dance started at the age of 3 watching hours of Michael Jackson while constantly trying to imitate his moves. This lead to years of dance lessons all the way through High school. By 17, Josh began pursuing dance professionally after watching Step UP 3D. This pursuit lead to him meet KR3TS’ Violeta Galagarza. While on a job with her for the Latin Grammys she suggested he attend his first audition for Jennifer Lopez, which he booked, launching his career at 18-years-old. This led to a career working with artists such as Beyoncé, Nicki Minaj, Jennifer Hudson, Alicia Keys, Ariana Grande, Janel Monae, Tinashe, Big Sean, Travis Scott, Ne-yo and more. He’s made dozens of TV appearances, such as Netflix’s “The Get Down” and Saturday Night Live. Other networks include HBO, TBS, FX, Apple TV and Josh will be featured in the film adaptation of “In the Heights”. Hands down, one of the biggest highlights of Josh’s career wasin 2018 performing with Beyoncé Homecoming at Coachella (better known as “Beychella”). You may remember him as “Bugaboo Disappear”, pretty much being Himself. Outside of dance, Josh is an accomplished martial artist, having competed in Muay Thai, is a brown Belt in Okinawan Kempoand has delved into the word of stunts/film fighting, even creating some of his own content. “Don’t Stop when you’re tired, stop when you’re done” - David Goggins
Sophia Sams is from Westchester, New York and has been training seriously in New York City for about 3 years under Kelly Peters. Her previous training comes from a technical background out of her local studio. Her professional credits include Sky Katz, Fox Family, WE Day, etc. She’s passionate about the dance industry because it can open so many doors to other opportunities. In addition she loves to model and sing. She’s very excited for any chance to get to express myself by doing what she loves!
Divinity Gaines is a Rahway, New Jersey native. She began her dance career at the age of 10 and has been featured on television networks such as TLC, Nickelodeon, VH1, and BET. She’s toured internationally and completed three seasons as a Knicks City Dancer, studying dance education at the University of the Arts. She is now a Certified Personal Trainer with eight years of teaching experience under her belt. She’s worked as a professional dancer in NYC and currently works as a dance instructor at 305 Fitness, where her talents are represented by Clear Talent Group. From working in NYC to now living in LA, Divinity is also the co-founder of a non-profit organization called, "The Mally Gaines Foundation”, in memory of her brother. Divinity believes that, “with God on her side all things are possible.” Her Teaching Success: Award winning choreography for “Beyond the Stars”, “A” booked for the VMA’s, three other students booked as Knicks City Kid, Pageant Coach for “Toddlers and Tiara’s”.