Lifecaster // Content Creator // LittleyLittley
Gregory Littley is an award-winning digital content strategist, industry-wide thought-leader, and pop culture pundit. He has worked in New York City in various areas of media for almost a decade. Having started on the print side of the business at celebrity weeklies including Life & Style, OK!, and Star Magazine, he brought his innovative thinking to usher these household brands into the digital era. Following his passion for creativity and fashion he transitioned to IMG’s Fashion Week Daily and The Daily Mini to translate his multimedia expertise to a more lifestyle driven category.
With a keen understanding of the digital landscape and social media’s ability to elevate brand names throughout the digital ecosystem, Gregory joined leading digital agency, ICED Media, as the Director of Strategy, where he’s achieved an impressive track record of creating and implementing groundbreaking digital campaigns for global and Fortune 500 clients including Kmart Fashion, Louis Vuitton, and Maybelline New York. He keeps up-to-date with ever-evolving technologies and has engineered some of the industry’s most celebrated first mover brand moments including the first-ever power- pinner ambassador campaign and an influencer takeover on Snapchat leading to the agency’s win of the 2014 Shorty Award for “Best Brand on Snapchat” for retailer Wet Seal.
Gregory prides himself on providing subject matter expertise to an engaged audience of connected followers. Having recently appeared on Fox News’s The Strategy Room, NBC’s The Today Show, and Anderson Cooper’s Anderson Live as a social media and branding expert, Gregory enjoys contributing commentary on the leading topics trending to the broader trade and consumer audience.
Check out Gregory's company here: http://icedmedia.com/
I have been calling Gregory... Littley Littley for years. His digital handles all spell it out this way and most recently I saw a cute hat on his Instagram handle rocking "Littley Littley" so I don't stand alone on loving his social handle's name. Gregory and I met ages ago through the business. When we met, we became social media buddies right away. Greg has this energy and aura that just radiates on and off social. He has an incredible work ethic which does not go unnoticed. I am thrilled to close this year with our last Muse of the Week/Month featuring a BOY #boysinboymeetsgirl. Throughout the years guys have been wanting to steal our girls' style so we decided to let them join in. :) I am excited for you all to get to know Littley Littley more below. Thank you Gregory for being our Muse of the Week and for being so cool! P.S. The shower is where I come up with a lot ideas too and often talk about in my interviews. Read more below on this awesome muse.
1. Are you a subway or car (via, uber, lyft) boy?
I’m a mix - Subway & Lyft rides :).
2. Favorite spot to be creative?
This may sound pretty basic, but a nice long hot shower gets my mind working in a really unique way. I can dream up, create, just let my mind wander…for 10 uninterrupted minutes.
3. Causes you advocate for?
Over the past few years I’ve definitely been more aware of injustices and I find myself becoming more and more involved with the Ally Coalition.
They mobilize a community of allies that aid and encourage artists and people from every walk of life, to use their voices and influence to end discrimination against LGBTQ people. Rachel and Jack Antonoff have done a lot with the organization. I always look for to their holiday fund raising talent show. http://theallycoalition.org/
4. Favorite quote?
With all that’s going on in the world, I hold these words close :) "When I was a boy and I would see scary things in the news, my mother would say to me, "Look for the helpers. You will always find people who are helping." To this day, especially in times of "disaster," I remember my mother's words and I am always comforted by realizing that there are still so many helpers – so many caring people in this world." - Mister Rogers
5. Tell us about the last moment you shared with someone?
I’m in a pretty great relationship and we recently had an in-depth chat about our values and life goals. It was refreshing to learn that we are so very aligned, and at at the same time still very independent and driven in our own ways. That moment was important to me - it gave me a lot of hope just made me very excited about our future together.
CREATIVE DIRECTOR/INTERVIEW: STACY IGEL
PHOTOGRAPHER: SPENCER KOHN
Gregory is wearing our Boy Meets Girl Hoodie.
Want his look? Shop below and get 10% off your order with code GREGORY10.