“I #STOPHATE by resisting all forms of violence and oppression on and off the frontlines. By doing the work to uproot institutions that fuel hate." - Luis Hernandez 🖤
Luis J. Hernandez (@jona.nyc) is an organizer and activist recognized by BBC Global as 10 Latinos Under 30 Inspiring America. Leading initiatives at the intersection of racial justice and violence prevention he is a movement strategist, creative and non-profit advisor, and a social impact ambassador. As the Co-Founder and Executive Director of Youth Over Guns, Luis is a leading voice for change in the gun violence prevention movement.
Born and raised in the South Bronx, NYC has molded his ambition and grounding in Black Radical Tradition. At the age of 14, Luis watched his brother go unjustly through America’s Criminal Legal System. Forced to act out of survival Luis began to speak out for safety and justice demanding systems change in bail, policing, and jail conditions-- which led to the enactment of bail reform legislation in NYS.
He has been recognized for his work by U.S President Joe Biden, The Office of The Brooklyn Borough President, MSNBC, BET, Teen Vogue, Mission Magazine, Instagram, CHNGE, Aeropostale, Levi's, New Yorker Magazine, The Hill, and others.
As featured today in Women's Wear Daily, featuring our collaboration with In Kidz Co. for the STOP HATE box.
This campaign was shot remotely and Stacy Igel asked each activist what color means to them and what stop hate means to them. With this data, she joined forces with the new app QMocha Brew to help each ambassador to use color to communicate their emotional response to hate.